Unfortunately, many business owners focus far too much time and energy on the need to acquire new customers or clients. Whilst we agree that increasing the size of your client base is important, it isn’t going to benefit your business, nor your brand, to continue to bring in new customers if you’re not attempting to do anything to retain the ones you already have.
Even if you only have the time and budget to contact your entire database quarterly, you need to make sure that the contact is genuine, informative and useful to the client and your business. It is important to keep your customers updated and informed of your activities and industry.
As a business owner, you may or may not have the time, resources or skills to handle the client contact campaign yourself. Fortunately, you don’t have to, Adminlink Plus can help. Hiring a professional to handle your client contact tasks is a great way to make sure you are keeping in touch with your clients, remaining at the forefront of their minds and being the go-to business when they’re ready to make a purchase or need your services. A variety of contact methods may be utilised such as Facebook, Twitter, mass emails, a company newsletter, or to personalise the campaign, direct client contact calls can be made by our professional callers. This method can really make each individual customer feel as if they’re being addressed directly, with an individual message, concern or offer, on your behalf.
Maintaining regular communications with your clients is so important for many reasons; client retention is just one of them.
Mass emails, mass SMS, phone calls and social media are a way to relay information to your database of current clients when you start a new service or start selling a new product, as well as reaching out just to say hi! They’re also the easiest approaches for gaining feedback when your business starts doing something new and different and helps you to monitor if there’s trouble on the horizon.
Consistent client contact is really about showing your clients that you care about them and value their loyalty. You want them to know that they are important to your business, that you want to keep them informed with what is going on, and that you value their opinion when your business makes changes or decides to go in a new direction.
Keeping in touch with your clients and ensuring their details are up to date is going to guarantee that your business stays in tune with what your current clients want, only then will you be in a position to gauge what new clients may want or need for you to acquire their loyalty.
It’s such a waste to spend so much time, money and effort to win new clients, if you’re only going to destroy that relationship by avoiding them after the ‘deal’ has been done. Never forget that your current clients are your primary source of referrals for future business.