With businesses reducing costs and overheads but the expectations from clients on the increase, how can a business achieve success? With a lot of businesses being sole traders and in a lot of cases run from home based offices, additional team members and support is often not an option. So business owners keep taking more and more on themselves, but what does that really achieve? Does it really save money, or in the end does it actually cost the business more?
If a business owner’s skill set is in financial planning, why would it be in their best interest to waste time with data entry? If their skills are in selling homes, why spend half the day getting the properties on to the internet and social media? It seems pointless to try and save money by doing a task that takes you twice as long to do and at the same time takes you away from the tasks that actually make you money, don’t you think?
Let’s look at a client’s experience a few months ago; Kate is a real estate agent, she has strong people skills and is great at negations. But put Kate in front of a computer and she is lost. Kate was finding that she was doing 1 of 2 things; 1. She was either wasting her time fighting with the computer trying to get her listings uploaded to her social media and other platforms and getting frustrated at the same time. This was resulting in her not spending as much time focused on lead generation and sales, which is her skill set and where she makes money. 2. Or she was avoiding the computer and putting all her time in to connecting with people, which resulted in a great increase in leads and listings, but also resulted in clients becoming frustrated that their properties were not being marketed on social media as promised.
Kate came to the realisation that something had to change, she tried doing it all herself and it was not successful. Adminlink Plus assisted Kate with her admin tasks, completing tasks in half the time it would take Kate. The result, Kate was happy and able to focus on her unique skills. She was able to handle more listings, which resulted in more sales. The initial fears of the costs of a VPA soon become a thing of the past when she realised the profit it could actually achieve.
Another client’s experience was a little different. John is a great accountant! John skills were strong when dealing with active clients, with people that know him and are ready to utilise his skills. But John is not comfortable with client contact and lead generation, the thought of calling past clients or cold leads makes him feel very uncomfortable. This is not uncommon, in fact a lot of people admit getting on the phone and trying to generate customers make them nervous, and will find any way they can to get out of it. Adminlink Plus assisted John with his client contact, completing regular calls to his CRM as a member of his team. This resulted in John having more time for active clients, and a higher return rate of past clients.
Don’t spend your day doing the tasks that you are not comfortable with. Realise your unique skills and focus on this area of your business and allow the tasks that are not a good use of your time to be completed by someone else. So many businesses are struggling because they are trying to save money by having the wrong people complete tasks they are not suited for simply because they are there. By using the wrong people it is in fact costing them money, focus on yours and your team’s strengths. Make a list of the tasks that don’t fit within these strengths and find another way to complete them.
The time you waste doing a task that you don’t want to do could be the time that enables you to achieve your dreams!