Our Quality Mass Email Marketing
Email marketing should be viewed as an extension of your company’s website however your website requires people to ‘visit’ it to get your information and is therefore passive. Sending an email allows you to ‘actively’ make contact and deliver a specific message with a call to action. An email allows you to send direct mail with no print or postage costs; it’s also much easier to track the response rate to email than it is to track physical mail.
Please Note: Email marketing is based on a trusted relationship with your customers and legally should only be sent to recipients who have agreed to receive them, otherwise you run the risk of creating spam. This may have legal consequences and could damage your organisation’s image.
Every email you send should have marketing value; you must always provide your company details and may include a call to action that links to the specific part of your website you want to promote. If you choose to link to your website, it’s more effective to create a strong ‘landing page’ to ensure that your link goes straight to the article in question and not just to the website homepage. The basics of good email marketing should make it easy for people to reach the information that interests them. Once you’ve directed them to your website, you may encourage them to browse further and give a new call to action.
The following strategies should be adhered to:
- only target people with an interest in your information,
- invite people to register their email address with you,
- give people strong, well-written content and a call to action.
Adminlink Plus strongly supports the practice of mass emailing as a cost effective method of marketing your campaign, we can assist by professionally writing your message and arrange for the email to be sent to your database of clients at a specified time.