An E-book, or electronic book, is the digital form of a book that can be downloaded and read on a number of devices such as your PC, Smart Phone or E-Reader.
How to use E-Books to drive your business
E-books are a fast and simple method to get information on yourself and your business, to your target audience and current clients. Whether it be attached to social media, emailed directly to leads and clients or placed on your website, the use of an e-book is a cost effective method to demonstrate your skill and knowledge within your industry, in a professional manner.
An e-book should not be intended as a stand-alone marketing tool, they are not for selling you or your product, their goal is an information tool, written about a topic that relates to your industry. An e-book is aimed to demonstrate your knowledge and expertise within your industry. Used in conjunction with other marketing methods within a marketing plan, they are a useful instrument to expand your reputation throughout the community and to reinforce it with your clients.
Eight ways an E-Book can assist your business
1. Share your expertise and reinforce your expertise
E-books are a great way to demonstrate your industry knowledge in an easy-to-read and enjoyable format. Sharing knowledge with your clients will make them more likely to trust you.
2. Tell your story
With an e-book, you can connect strongly with your clients and prospects to help shape your brand’s story.
3. Share your successes
Nothing makes a better story than happy customers.
4. Reward your audience
Giving free e-books to your clients is a great way to expand the range of products you can use as subscriber or customer rewards.
5. Use more than just words
Your e-book can include multi-media elements such as videos, audio clips, images and charts to make it more reader-friendly and informational.
6. Make your e-book free
Think of your e-book as a free marketing tool that engages your target audience. Use it in addition your other marketing methods.
7. Content is the important part
Your e-book can be 50 pages or 1000 pages, whatever works best for you but ensure the content is relevant.
8. Write about what you know
You might be better at sales than writing, in that case have someone on your team capture your message or have a professional write it for you, even if it’s in the form of a transcribed interview worked into a narrative or guidebook.
Adminlink Plus can assist with the whole process, from taking your knowledge and expertise into booklet form through to designing the layout and developing the E-book.