Online Marketing and Media in Australia

Do you need marketing assistance to improve your sales, but don’t want to hire a full time employee or employees? Let us help you!

The Marketing ‘n’ Media philosophy is simple: to incorporate all forms of marketing under the one banner and make them available to business owners as required. These marketing mediums include:

As business owners, we all need to be multi-skilled however, we don’t always have the skills and knowledge for the degree of marketing that is required to stay on top in a competitive market. Social media and the constantly evolving world of online marketing is one area where a lot of business people struggle to keep up. And, when things get too hard, you do what all business owners do and put it off until you have more time, then it just becomes a far off dream that you never get to complete.

Marketing ‘n’ Media is the link between getting your ideas and making them a reality.

At Marketing ‘n’ Media we develop our clients’ ideas and marketing dreams, allowing them to see their marketing develop into mediums that they didn’t think possible, as they lack the skills required and the time to develop the skills needed. Keeping our clients at the front of all forms of marketing developments allows our clients to grow with the digital marketing era.” Leticia Hansen.

Marketing with Social Media

‘Social Media’, we’re all familiar with it. It’s the collective term used for online communication channels; available for community-based input, interaction, content sharing and marketing. Social media websites are invaluable to businesses for running dedicated forums, micro-blogging, social networking, social bookmarking and promoting your business.

There is an increasing need in the business world to keep up with technology and use these platforms as marketing tools that will enable you to reach a worldwide target, if that’s your goal. Furthermore, most traditional platforms include social components, such as comment fields for users to post their thoughts and to leave feedback on your products or services.

Marketing ‘n’ Media can assist with the initial set up of your social media page, or help fine tune, personalise and update your current page. The predominant platforms for social media include:

Facebook – without a doubt the most popular, free, social networking website, worldwide. As of the fourth quarter of 2015, Facebook had 1.59 billion monthly active users. Many companies already have a Facebook page, however, they don’t know what to do with it; we can bring it up to date for you.
Twitter – a free, microblogging site; that allows registered members to broadcast short posts, called “tweets”.
LinkedIn – this is a social networking site, specifically designed for business people. The purpose of the site is to enable registered members to establish a network within a community of people they know and trust professionally.
Pinterest – a social website for sharing and categorising images online. The focus of the site is visual, with only a brief description of the image. When someone clicks on the image, they are instantly taken to the original source. For example, if you click on the image of a pair of shoes, you are taken to the website where you can buy the shoes.

Why is social media so important to businesses today?

When social media first became popular, many marketers saw its potential and jumped on the band wagon. However, it was a battle to show companies a tangible return on investment (ROI), for all their posting and tweeting efforts. A direct increase in leads and clients is the goal of marketing and this can be accomplished using social media as outlined below.

Social credibility – social media gives your brand credibility; if a page you’ve created has 100’s of likes and shares, its social proof that people appreciate your content.
Real time communication – having communications with your clients in real time and maintaining ongoing conversations keeps you at the forefront of their minds, increases brand awareness and spreads information quickly with their online friends.
Links – posting content on your Facebook page that links back to your website is an effortless way of driving traffic to your business website.
Analytics – utilising free tools, such as Google Analytics, allows you to measure how much traffic you’re generating to your website through social media. It will show you which social platforms you should focus your content on.
Statistics – take note of these interesting statics that speak for themselves;
- Facebook: 80% of consumers connect with brands they’ve seen on Facebook, and 51% of Facebook fans are more likely to buy the brands other fans like.
- LinkedIn: 65% of B2B companies have acquired at least one customer through LinkedIn.
- Twitter: 34% of companies generate quality leads through Twitter.

When it’s executed correctly, social media marketing can increase leads and sales, and increase brand awareness. In order to gain the full benefits of social media, you need to contribute, share and understand the potential. To do that correctly and effectively, you need to know some social media best practices for businesses: one-time setup tasks and publishing content.

Blogs

We’ve all heard about and read blogs; but is it really as easy as it looks to write a blog? A blog is a discussion or content that is added to a website on a regular basis and is presented in an informal, yet informative style. It’s an easy tool to use to promote yourself, your business or organisation.

Why have a blog? A simple answer; the internet is a medium that is unparalleled in its reach. By writing a regular blog, (with an emphasis on regular) your business has the potential to be reaching thousands of people every day. It’s one of the most valuable tools that businesses have at their fingertips for engaging with customers. Furthermore, a blog will fuel your business’ search engine optimisation; search engines love valuable content and you will be rewarded for it!

Your blog gives your company or organisation a voice and should be the heart of all your marketing efforts and used as an instigator for all your social media presence.

Marketing ‘n’ Media have the knowledge and expertise to professionally write and present your company blogs, to have them posted at regular intervals and help promote your business as a leader in your field.

Graphic Design

Graphic design is a specialised field of expertise that utilises a combination of type, images, space and colours to provide strong visual communication. Marketing ‘n’ Media can fulfill all your graphic design needs. Our team can design and complete work for the following applications:

Logo designs,
Company branding,
Publications, such as newspaper and magazine,
Print advertisements, such as pamphlets, posters and other mailings,
Website graphics,
and much more.

Copywriting

Copywriting is the term used for the written content that conveys a message in print material and online media; effectively written content is one of the essential elements applied to successful marketing, it also goes hand in hand with graphic design. Together, graphic design and copywriting will create an impact on the reader that will instigate some form of action

Marketing ‘n’ Media has experienced copywriters who can assist with the writing for the following media:

Regular newsletters to your clients
Promotional/prospecting letters
Direct mailing content
Flyers for letterbox drops
Web page content
Social networking site posts
Blogs

Website Design

In the fast-paced world of online marketing, the corner stone of success is an ‘active’ website. Your company website must be current with content and features and made accessible by all forms of electronics (Computer, Smart phones, tablets etc). Your website is an online shop front, it’s the first impression you’re giving your clients; if your website gives the impression of being out of date, non-informative, hard to navigate, not smart phone or tablet friendly, then it’s not an inviting shop front and could reflect negatively on your company image.

Marketing ‘n’ Media works with our clients to design a website that meets their industry needs, their business style and budget. Ensuring that all available options are taken advantage of.

E-Books

E-books are a fast and simple way to get information to your clients. Whether it be attached to social media, emailed directly to leads and clients, or placed on your website, the use of an e-book is a cost effective method to demonstrate your skills and knowledge within your industry, in a professional manner.

Business prospectus

Similar to an e-book, a business prospectus and other marketing materials are designed to meet a business’ individual goals, industry style and budget. Incorporating the skills of copywriting and graphic design, Marketing ‘n’ Media guarantees the image you are putting in front of your clients is the right one.

CRM’s

A Customer Relationship Management system, or CRM, is a tailored form of a database that enables you to manage all of your business relationships in one central location. It’s the go-to place for all client contact records, accounts, leads, sales opportunities and marketing plans along with any associated information and ongoing client notes. As a business grows, its relationships and connections become more extensive. Categories can be filtered to target marketing campaigns.

Newsletters

A corporate newsletter distributed monthly or quarterly to your customers, suppliers and general contacts could be the most effective marketing tool you use. To be worthwhile, newsletters must have effective content, relevant to your business and therefore, relevant to your customers. Provide an equal balance of information about your industry, as well as your business. Include segments on your team members, showing how friendly and approachable they are. Focus on all of this as a basis and avoid wasting space (and your readers’ time) with things like recipes, unless that is your industry.

The most cost effective method to distribute your newsletter is via email. However, you may prefer to distribute it as an exclusive mailing for clients and customers, or include the broader community to create more awareness of your existence.

Most importantly, ensure the newsletter includes a link to your website to increase traffic and for reader convenience.

Mass SMS

Businesses and organisations all over the world have realised the boundless potential of interacting with their clients, suppliers and staff members using mass SMS. Today, more than five billion people own a mobile phone and are able to send and receive SMS. Mass SMS simply involves sending out a bulk amount of text messages all at once.

As a marketing tool, mass SMS is coming into its own; there is a remarkably high level of attention given by an individual when an SMS is received, and since text messages are limited to 160 characters, the whole message is read, thus ensuring a higher than average response rate to the message.

If the message needs to be sent at a specific time or day, it can be scheduled in advance. As part of Marketing ‘n’ Media’s service, we are able to track and confirm whether a message has been received on a recipient’s phone and give a history of all outgoing and incoming SMS to help analyse the clients’ marketing campaigns. This history can be exported to an Excel spread sheet for easy viewing.

Mass Email and Direct Mail

Email marketing should be viewed as an extension of your company’s website however your website requires people to ‘visit’ it to get your information and is therefore passive. Sending an email allows you to ‘actively’ make contact and deliver a specific message with a call to action. An email allows you to send direct mail with no print or postage costs; it’s also much easier to track the response rate to email than it is to track physical mail.

Please Note: Email marketing is based on a trusted relationship with your customers and legally should only be sent to recipients who have agreed to receive them, otherwise you run the risk of creating spam. This may have legal consequences and could damage your organisation’s image.

Every email you send should have marketing value; you must always provide your company details and may include a call to action that links to the specific part of your website you want to promote. If you choose to link to your website, it’s more effective to create a strong ‘landing page’ to ensure that your link goes straight to the article in question and not just to the website homepage. The basics of good email marketing should make it easy for people to reach the information that interests them. Once you’ve directed them to your website, you may encourage them to browse further and give a new call to action.

Marketing ‘n’ Media knows how to maximize the success of a mass email marketing campaign. The following strategies should be considered:

only target people with an interest in your information,
invite people to register their email address with you,
give people strong, well-written content and a call to action.

Marketing ‘n’ Media strongly supports the practice of mass email as a cost effective method of marketing your campaign, however if your particular promotion is going to be more effective using traditional mailing, we can write the content and design your mailer for you. We will then print, address and deliver the campaign to your targeted mailing list, ensuring you receive the best possible postal rate.

Marketing ‘n’ Media Services