Cold calls can be productive across the board of many industries, but it is one of those tasks that easily gets left to the side because, let’s be honest most people don’t enjoy the process. For some people making a cold call is on a par with the public speaking. Which means that without meaning to they are missing out on a great way to generate brand awareness, to develop knowledge of what the public are looking for within their industry and ultimately new business. People go into cold … [Read more...]
AdminlinkPlus Blog
Get the most from your calls!
Telemarketing has such a negative stigma, everyone has at some point hung up or got annoyed when a stranger interrupts your day to offer you a carpet clean even though your house is tiled! The annoyance with these calls got voiced so loudly that the government designed the Do Not Call Register to assist people in avoiding such interruptions. But on the other side of the fence for businesses, trying to gain new business or even maintaining existing clients is now a big challenge especially … [Read more...]
Is procrastination wasting your day?
How often do you sit staring at a blank screen, watching the icon blinking back at you waiting for inspiration to take hold? You’re trying so hard to focus on this one document that you need to write but you find yourself thinking about what you feel like for dinner, what movie you’re going to watch tonight, or how much washing you need to catch up on. So many distractions, all keeping you from the goal at hand. We all get distracted and my prime distraction is clutter. Sitting down to write … [Read more...]
While focusing on gaining new business are you losing existing clients?
Unfortunately, many business owners focus far too much time and energy on the need to acquire new customers or clients. Whilst we agree that increasing the size of your client base is important, it isn't going to benefit your business, nor your brand, to continue to bring in new customers if you’re not attempting to do anything to retain the ones you already have. Even if you only have the time and budget to contact your entire database quarterly, you need to make sure that the contact is … [Read more...]
Do you have a marketing plan or a advertising plan?
Every business, in every industry, should have a marketing plan; whether you’re a small business owner, an entrepreneur or an independent contractor, you should have a plan to use as a guide to lead your business' daily activities. Your plan does not have to be elaborate, long term or set in concrete, in fact, the best marketing or business plans should be flexible to allow for industry and market changes. However, it should specifically define key information including your target market … [Read more...]
Just what is a VPA?
Are you an Entrepreneur who is struggling with growing your business because you’re wearing too many hats? Or, are you operating a small, family business where you and your partner are clocking up 100+ hours per week to get everything done? Are you doing everything in your business because you ARE the business? If you answered yes to any of those questions, then it’s time that you learned about the benefits of a VPA, or Virtual Personal Assistant. A VPA does not come to your office; … [Read more...]